Van Sarna

CRO • E-COM • SAAS • AI

Designing high-scale systems that shape behavior and compound growth

My Edge

3× Golden Gloves Boxing Champion

Guinness World Record Holder– Calisthenics

High-performance systems mindset

Systems Thinking

Products are systems:

User Psychology

Business incentives

Decision architecture

Experience

6+ yrs Product Design

4+ yrs Business & Consumer Insights

Nike — consumer behavior at scale

Optimization for

Conversion

Retention

System-level impact

Impact

Decision Clarity

Designing Systems, Not Screens

What I optimze for

I replace bloated design cycles with high-velocity execution. By integrating behavioral psychology with technical scale, I focus on the decision architecture that drives business outcomes.

Frame user behavior with business incentives

identify high-impact decision points

Build systems that scale beyond screens

Execution Model

Frame user behavior with business incentives

identify high-impact decision points

Build systems that scale beyond screens

Execution Model

Align product, engineering, and business early

Navigate trade-offs without losing core intent

Ship with clarity, not just deliverables

Cross-Functional Teams

Align product, engineering, and business early

Navigate trade-offs without losing core intent

Ship with clarity, not just deliverables

Cross-Functional Teams

Judgment & Velocity

Prioritize based on behavioral impact, not just feature completeness

Use data and user signals to reduce uncertainty

Rapid iteration based on quantitative signals

Judgment & Velocity

Prioritize based on behavioral impact, not just feature completeness

Use data and user signals to reduce uncertainty

Rapid iteration based on quantitative signals

Integrated Stack

Translate user signals into product decisions

Leveraging AI tools to collapse the design-to-production gap

Build reusable systems that scale outcomes across products

Integrated Stack

Translate user signals into product decisions

Leveraging AI tools to collapse the design-to-production gap

Build reusable systems that scale outcomes across products