My foundation is multi-layered: BBA in business strategy, advanced studies in consumer psychology and human-centered design, plus years as a consumer behavior analyst.
 

I build digital experiences that turn user empathy into measurable business growth.

With a sharp focus on e-commerce and SaaS, I specialize in redesigns that lift key metrics — average order value, customer lifetime value, conversion rates — while delivering premium, effortless interfaces.
 

My work spans 34 markets across 11 countries, from mental health AI companions to premium activewear and family-owned pet retail ecosystems.